The Original 40 Côte d’Azur, reimagined.
The Original 40 Côte d’Azur, reimagined.
Now in white. This latest interpretation brings new dimension to a familiar form—sleek, crisp, and unmistakably refined. With silver-tone detailing and the signature elements of the Original 40, it’s a study in modern understatement.
Sapphire Crystal
Like its predecessor, this Côte d’Azur features premium sapphire crystal glass—chosen for its superior clarity and scratch-resistant surface. The gently curved crystal complements the sleek case profile and enhances the dial’s subtle depth, offering a pristine view of the luminous white texture beneath.
Ronda 762
At its core is the trusted Swiss-part Ronda 762 quartz movement—valued for both its slim build and reliable precision. This discreet mechanism supports the minimalist design philosophy behind the Côte d’Azur collection, combining function with enduring elegance.
Textured Sunray Dial with Signature Hands
The dial is where this edition quietly stands apart. Its soft white sunray finish plays with natural light, creating a serene yet captivating effect. The polished stainless steel hands, marked by their signature circular details, complete the look with refined distinction.
Refined Proportions with Distinctive Lug Holders
Encased in a 40mm rhodium-plated stainless steel body at just 7.3mm thick, the new Côte d’Azur maintains the collection’s sleek, tailored fit. The sculptural lug holders offer continuity in design—an elegant link between case and strap that feels seamless in both form and function. A modern interpretation of legacy, made to be worn every day.
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